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Scott Collier

Deliberate, Beautiful, & Smart Marketing

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The foundation of how a company is perceived, understood, and remembered. Art & Science Learn More Design is often simply viewed as aesthetics. However, design is a strategic approach that combines a story, creativity with functionality to solve problems and enhance user experiences. Ideation to Visualization Learn More Multi-channel campaigns increase brand visibility driving customer engagement to deliver measurable growth. Audio. Video. Disco. Learn More Developing and executing data-driven, multi-channel campaigns that increase brand visibility, drive customer engagement, and deliver measurable business growth. Creative Meets Data. Learn More Building high-performing websites, newsletters, landing pages and lead generating applications that drive high quality leads. Design. Develop. Inspire. Learn More Every successful brand, product, or campaign starts with strategy and collaboration. From discovery to delivery, I focus on solutions that work—built to perform and grow. Learn More Bringing Ideas to Life Scott Collier Marketing Scott Collier Strategy

Creative Marketing

Art & Science

Deliberate, beautiful, & smart Marketing

Relentlessly curious marketing visionary combining metrics and innovation to strategically plan and execute effective marketing campaigns while bringing people together to ignite creativity, solve complex business challenges, and deliver bottom line results.

Rules-Based Medicine
RaceCoach.Net
PreDiabetes Centers
Biophysical Corporation

Core Capabilities

Creative & Data Driven Results

Building a strong brand presence requires a holistic approach. From shaping the brand identity to crafting intuitive user experiences, compelling content, and scalable development solutions, each element works together to create impact and lasting engagement.

Branding & Marketing Strategy

Crafting and leading brand strategies that resonate. From identity to positioning and marketing strategy, I ensure brands connect meaningfully with their audiences and drive business outcomes.

  • Driving brand strategy, creative direction, and campaign execution.
  • Leading teams, mentoring talent, and ensuring brand consistency across channels.
  • Aligning creative efforts with business objectives, market trends, and audience insights.

Branding | Marketing | Strategy

Design & Visual Communication

Design that doesn’t just look great—but works hard. Focused on creative that drives marketing impact, user engagement, and measurable business results.

  • Overseeing visual identity, UX/UI design, marketing materials, and advertising assets.
  • Managing creative workflows, ensuring quality control, brand consistency, and innovation.
  • Providing direction to designers, illustrators, and multimedia teams.


Design | Content | Brand

Content & Storytelling for Growth

Developing content strategies, campaigns, and storytelling that inspire action, deepen brand engagement, and drive marketing success.

  • Developing engaging narratives, messaging frameworks, and multi-channel content strategies.
  • Guiding creative teams in copywriting, video production, animation, and photography.
  • Ensuring content aligns with brand identity and marketing strategy.

Design | Content | Brand

Development & Marketing Solutions

Building high-performing, marketing-driven websites, campaign landing pages, and interactive tools that enhance user experience and drive conversions.

  • Managing website development, automation tools, and technology integrations.
  • Overseeing SEO, digital advertising, and performance marketing strategies.
  • Implementing industry-standard tools like Adobe Suite, CRM platforms, CMS platforms, and analytics tools.


Development | Marketing

Co-Branding & Partnerships - A collaborative project between Luminex Corporation and Myriad RBM highlighting the link between the two companies. Leadership Profile A celebration of the the retirement to a founder of Rules-Based Medicine, Dr. Ralph McDade. The purpose was to highlight the extraordinary journey that lead him to an successful serial entrepreneurial career and to his retirement.
Thought Leadership Milieu Intérieur project takes an unprecedented look at the human immune system by examining the genetic and environmental factors contributing to the variability of immune responses. Myriad RBM has an ongoing partnership with Milieu Intérieur with projects using the TruCulture system and thought leadership speaking events around various projects. Storytelling with Arts + Labor in collaboration with Biophysical Corporation — The brand’s storytelling arc in this video was built around real patient and physician experiences creating an emotional journey that Identified the struggle for better health solutions, why patients and doctors turned to Biophysical250 and the profound impact and results of using the Biophysical250 test.

How I Work

Bringing together strategy, data, and creativity, I oversee multi-channel marketing campaigns that drive customer acquisition and build strong brand positioning. My experience includes leading teams across content strategy, advertising, and lead generation, backed by data analytics, optimization, and KPI tracking. Collaboration is key—working cross-functionally with sales, creative teams, and leadership ensures marketing efforts align with business goals for measurable results.

Tools & Technology

Marketing & CRM

Salesforce

HubSpot

Pardot

SEMrush

Creative & Web

Adobe Creative Suite

WordPress

Data & Analytics

Google Analytics

KPI tracking

AI & Innovation

ChatGPT/OpenAI

Automation platforms

Soft Skills

Creative Leadership & Direction

Cross-Functional Collaboration

Strategic Problem Solving

Team Mentorship & Growths

Communication & Storytelling

Organizational & Project Management

Adaptability & Continuous Learning

10%

Click Trhough Rates

Increase website activity by 10% for unique visitors, pageviews, pages per session, and average visitor sessions.

25%

SEO Competitive Research

Drove a 25% increase in organic search traffic through SEO improvements within six months.

12%

Qualified Leads

Grew MQLs and SQLs steadily in less than 6 months utilizing our strongest sales and marketing assets such as strategic events and thought leadership campaigns.

10%

Net New Business | YoY

Through collaborative work with sales and marketing leadership, a 10% increase of Net New Business was continued Year over Year several years and continues as a benchmark for growth.

Branding: Crafting brands that connect and endure—through strategy, visual identity, and messaging that resonate with the right audiences.

Branding

Crafting brands that connect and endure—through strategy, visual identity, and messaging that resonate with the right audiences.

A Lasting Impact
Design: Designs that blend creativity and purpose—building intuitive, functional, and visually engaging experiences that drive results.

Design

Designs that blend creativity and purpose—building intuitive, functional, and visually engaging experiences that drive results.

Visual Storytelling
Development: Building scalable, marketing-driven websites and digital solutions that align with business goals and deliver seamless user experiences.

Development

Building scalable, marketing-driven websites and digital solutions that align with business goals and deliver seamless user experiences.

Marketing-Driven Development
Content: Content that connects—whether visual, written, or interactive—designed to tell stories that drive action and build lasting brand relationships.

Content

Content that connects—whether visual, written, or interactive—designed to tell stories that drive action and build lasting brand relationships.

Multi-Channel Storytelling
Marketing: Strategic, data-driven marketing campaigns and initiatives that grow brands, generate leads, and deliver measurable results.

Marketing

Strategic, data-driven marketing campaigns and initiatives that grow brands, generate leads, and deliver measurable results.

Marketing for Growth
Strategy: Every successful brand, product, or campaign starts with strategy and collaboration. From discovery to delivery, I focus on solutions that work—built to perform and grow.

Strategy

Every successful brand, product, or campaign starts with strategy and collaboration. From discovery to delivery, I focus on solutions that work—built to perform and grow.

Strategy Process

Continued Education

Knowledge is Power

The Importance of Continued Education

The digital landscape evolves rapidly—from game-changing AI to emerging trends and cutting-edge software. Staying ahead requires continuous learning, ensuring you remain adaptable, innovative, and ready to leverage the latest advancements.

VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE VIEW CERTIFICATE Marketing Tools: Growth Market How to Boost Your Productivity with AI Tools Marketing Analytics in Action: Drive Growth and Communication with Data Insights Marketing Strategy: Competitive Intelligence Marketing Analytics: Presenting Digital Marketing Data Nano Tips for Using Generative AI Tools for Better Marketing Outcomes with Joanna Yung Introduction to Multimodal Prompting for Generative AI

Contact Me

Let’s create something extraordinary!

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Uncover your company’s full potential with a passionate and innovative creative marketing expert.
Let’s work together!

Let’s Connect

Let’s Create

512 680 8843

scottcollier@me.com

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Scott Collier