Company Description
Biophysical Corporation
For your Health. For a lifetime.
Biophysical Corporation manages and markets biomarker-based health assessments direct to consumers, corporations, and through physicians and partnerships with nationally-acclaimed wellness centers. Offering a superior service experience of personalized materials and private consultations with medical professionals, Biophysical provides the most comprehensive blood-based assessments of an individual’s health.
Roles
Creative Director
As Creative Director my job was to lead Biophysical’s brand and marketing presence from inception. Partnering with founders, marketing teams, and outside agencies, we created a full suite of marketing assets and strategies to launch a complex, cutting-edge healthcare product. My role blended creative leadership, brand development, and marketing strategy, supporting both B2B and B2C audiences in a highly regulated space.
Responsibilities
Creative Direction & Brand Developmenn
Marketing Campaigns & Public Relations
Cross-Functional Collaboration & Leadership
Art Direction & Visual Storytelling
Content Strategy (Print, Digital, Video)
Sales Enablement & Customer Materials
Cross-Functional Collaboration & Leadership
Partnership Development (Agencies & Media)
+20%
Sales Targets
Developed integrated marketing concepts for product launches that exceeded sales targets by 20%
9%
Increased sales
Designed marketing visuals for campaigns that boosted sales by 18% over six months.
1200%
Page Views
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Key Focus Areas
Creative Direction & Brand Development
Led the development of a sophisticated and trustworthy brand identity for Biophysical, critical to gaining the confidence of consumers and healthcare providers. Directed the creation of visual assets, advertising, digital content, and patient materials, including high-impact collaborations with The Richards Group and other agency partners.
Integrated Marketing & Public Relations
Collaborated in the creation of multi-channel marketing campaigns, including PR initiatives that positioned Biophysical as a thought leader in personalized medicine. Our team launched a high-profile PR effort that resulted in features in major outlets including Newsweek, Oprah, Dr. Oz, and Forbes, significantly expanding the brand’s visibility and driving unprecedented demand.
Cross-Functional Leadership & Collaboration
Worked directly with executive leadership, sales, clinical teams, and agency partners to align creative and marketing strategies with business goals. Partnered with public relations, media buyers, and scientific advisors to ensure all messaging and creative assets met brand, scientific, and regulatory standards.
Campaign Development & Sales Enablement
Directed the creation of print and digital content for campaigns, sales enablement, and patient education—including brochures, physician letters, detailed reports, and customer-facing tools. Led the creative production of videos, photography, and product marketing assets that supported both direct-to-consumer and physician-led channels.
A Beautiful Design
A comprehensive, easy-to-read report analyzing all the biomarkers that comprise Biophysical250, as well as a copy for your own physician.
Crafted Around The User
The findings are color-coded to make them easy to read and are accompanied by a detailed glossary, arranged by category, and prioritized with an explanation of their significance.
POWERED BY A STRONG BRAND
A Story To Tell
“The Oprah Effect”
The Biophysical250 brand story was carefully crafted to engage, educate, and inspire. At its core, it was more than just marketing—it was a multi-channel storytelling strategy that positioned Biophysical250 as a transformative health solution for both patients and physicians.
The brand’s storytelling arc was built around real patient and physician experiences creating an emotional journey that Identified the struggle for better health solutions, why patients and doctors turned to Biophysical250 and the profound impact and results of using the Biophysical250 test.
This narrative framework made the brand feel human, relatable, and impactful, fostering a deep connection with consumers and ultimately captured the attention of several of the highest profiled public facing media channels.
+20%
Sales Targets
Developed integrated marketing concepts for product launches that exceeded sales targets by 20%
9%
Increased sales
Designed marketing visuals for campaigns that boosted sales by 18% over six months.
1200%
Page Views
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Scientists have developed a cutting-edge blood test that can tell you everything you need to know about how healthfully you are aging. The test called the Biophysical250 can also reveal whether you’re at risk of developing cancer, cardiovascular disease and other disorders.
[Dr. Oz on The Oprah Winfrey Show]
[https://www.oprah.com/health/reverse-your-aging-process/all]
Market Expansion
To expand our reach and align with like-minded wellness leaders, we partnered with Canyon Ranch, a recognized name in luxury wellness and preventive health. Together, we created a specialized biomarker test and customized program tailored to their health-conscious clientele—further reinforcing our brand’s credibility and positioning in the market.
New Product Designs
Building on the success of the Biophysical250, we developed a series of targeted biomarker panels that addressed specific health concerns and therapy indications. Among them were BiophysicalYou and BiophysicalBattery, created in collaboration with Dr. Oz and Dr. Michael Roizen, with a strong focus on biomarkers related to aging and vitality. In total, we successfully developed, branded, and brought to market six novel health products, each with its own strategy, design, and audience engagement plan.
Pictured: Biophysical’s Dr. George Rodgers with Dr. Mehmet Oz
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