Company Description
PreDiabetes Centers
PreDiabetes Centers was a spin-off from Biophysical Corporation, created to address the growing national crisis of prediabetes through personalized treatment and preventive care. I served as Art Director, responsible for shaping the brand, leading creative and marketing efforts, and working cross-functionally to drive lead generation, patient acquisition, and retention in a highly competitive healthcare market.
Roles
Art Director
I was hired as Art Director to help build and elevate the PreDiabetes Centers brand from the ground up. Working alongside a talented team of artists, marketers, copywriters, and sales professionals, I led art direction and contributed to marketing campaigns that drove qualified leads and established a strong brand presence—balancing sophisticated design with healthcare-focused messaging to build trust and engagement.
Responsibilities
Art Direction & Visual Storytelling
Marketing Campaigns & Lead Generation
Cross-Functional Collaboration
Content (Photography, Video, Digital Media)
Automation & Drip Campaigns
Customer Journey & Retention Programs
Director of photography Nicole McEwin
Director of photography Nicole McEwin
Director of photography Nicole McEwin
Director of photography Nicole McEwin
Director of photography Nicole McEwin
Director of photography Nicole McEwin
Director of photography Nicole McEwin
Director of photography Nicole McEwin
Director of photography Nicole McEwin
Director of photography Nicole McEwin
Director of photography Nicole McEwin
Director of photography Nicole McEwin
Director of photography Nicole McEwin
Photography by Melanie Grizzel
+20%
Sales Targets
Developed integrated marketing concepts for product launches that exceeded sales targets by 20%
9%
Increased sales
Designed marketing visuals for campaigns that boosted sales by 18% over six months.
1200%
Page Views
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App Development
Lead Generation
Mobile app developed for lead generation gave us insights into our potential customers’ needs so we could tailor each touch point for a personalized experience based on data provided by each user.
Key Focus Areas
Art Direction & Brand Development
Led art direction for a healthcare brand built on trust and sophistication, overseeing all visual identity, advertising, and in-clinic communications. Directed design teams to create consistent, high-impact creative aligned with business and healthcare goals.
Cross-Functional Collaboration
Collaborated with marketing, sales, and leadership teams to ensure all creative and marketing strategies aligned with business objectives. Managed concept development with writers and marketers, creating storytelling that resonated with patients and drove results.
Campaign Development & Strategy
Targeted marketing campaigns that blended creative design with strategic messaging to generate qualified patient leads. Team efforts in paid advertising, content creation, and email marketing, with a focus on measurable outcomes and patient acquisition.
Customer Journey & Retention Strategy
Collaboratively created end-to-end patient experience strategies, including retention campaigns and automated workflows that nurtured long-term relationships. Designed personalized touchpoints that supported patient engagement beyond initial contact, driving higher satisfaction and loyalty.
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