About

The marketing career is not a footnote. It is where the systems judgment came from.

Marketing and GTM leadership shaped by company launches, spin-offs, acquisitions, and the work of carrying a brand and pipeline through change. The current systems work follows the same thread: make complex work understandable, measurable, and operable by people.

Leadership snapshot

Responsibility before résumé shorthand.

Operating range
Brand, demand, CRM, sales alignment, digital experience, and cross-functional delivery
Business context
Company launches, spin-offs, acquisitions, brand transitions, and pipeline change
Domain experience
Scientific services, diagnostics, healthcare, technology, and specialized consulting
Current focus
AI workflow and GTM systems with visible evidence, limits, and human authority

Career chronology

Roles, responsibilities, and what changed because of the work.

Rules-Based Medicine / Myriad RBM / Q² Solutions

Marketing leadership · Joined 2018

A CLIA-certified immunoassay testing laboratory serving pharmaceutical, biotechnology, and academic research teams through multiple ownership and brand transitions.

Responsibilities and scope

  • Owned the integrated marketing scope across brand, digital demand, content, events, and sales support.
  • Translated complex biomarker science into positioning and campaigns for technical buying audiences.
  • Built operating alignment across marketing, sales, scientific, and business leadership.

Results and achievements

  • Carried a distinct business identity through acquisition and co-branding change.
  • Increased website-generated leads 12% year over year, ahead of the original 10% target, and lifted overall site engagement 10%.
  • Improved the site's composite technical SEO health score 22% through a full audit and remediation pass.
  • Contributed to sustained net-new-business growth alongside sales and business development.

Rules-Based Medicine → Myriad RBM

Creative Director · approximately 2002–2012, pre-acquisition

Began independently supporting Rules-Based Medicine around 2002, after two years as a graphic designer at Luminex Corporation, then joined the company as it grew, holding the Creative Director title by the time Myriad Genetics acquired it in 2011.

Responsibilities and scope

  • Owned brand, lead generation, and sales-enablement materials used directly by business development and executive leadership.
  • Led positioning and communications through the Myriad acquisition, including investor-facing materials during the transition.
  • Worked alongside Biophysical Corporation through the same years, building marketing systems for both businesses at once.

Results and achievements

  • Introduced Salesforce as the company's CRM, giving the business scalable pipeline and campaign management for the first time.
  • Carried the full rebrand through the 2011 acquisition, aligning every customer-facing asset under the new identity.
  • Built the lead-generation and sales-enablement foundation used by business development and leadership, years before systems thinking was the explicit frame for the work.

PreDiabetes Centers

Art direction and marketing · 2012–2017

A healthcare spin-off created around personalized prediabetes treatment, preventive care, and an ongoing patient relationship.

Responsibilities and scope

  • Shaped the brand and creative system across patient education, acquisition, and retention.
  • Designed campaigns that taught first and sold second in a sensitive healthcare decision.
  • Connected marketing, mobile experience, patient touchpoints, and internal care teams.

Results and achievements

  • Built a clinically credible but approachable identity for a category many patients did not yet understand.
  • Developed the creative and journey structure for consultation acquisition and post-visit engagement.
  • Directed content and photography that made the treatment story practical rather than aspirational.

Biophysical Corporation

Creative Director

A biomarker-based health assessment company serving consumers, physicians, corporate programs, and strategic wellness partners. Built in parallel with the Rules-Based Medicine work above through about 2012, and the company that would later spin out PreDiabetes Centers.

Responsibilities and scope

  • Led the brand and marketing presence from inception with founders, internal teams, and outside agencies.
  • Made complex biomarker science understandable across consumer, clinical, and partner audiences.
  • Built the launch materials, channel system, and partner assets behind a growing product portfolio.

Results and achievements

  • Designed the customer-facing report experience for Biophysical250, a 250-biomarker assessment organized across 12 health categories, and built the supporting materials used in partner and national media campaigns.
  • Helped bring the product to national attention through coverage on Oprah, Dr. Oz, Newsweek, Scientific American, The Wall Street Journal, and dozens of others, and prepared the brand to sustain that attention rather than be overwhelmed by it.
  • Developed co-branded work for strategic partnerships, including Canyon Ranch.

Selected consulting and independent work

Strategy, design, web, CRM, and workflow delivery

Focused engagements where the operating problem crossed message, process, customer experience, and the systems underneath them.

Responsibilities and scope

  • Clarified positioning and customer journeys before choosing channels or tools.
  • Connected websites, scheduling, CRM data, content, and follow-up into usable operating paths.
  • Worked directly with owners and small teams where strategy and implementation could not be separated.

Results and achievements

  • Replaced fragmented handoffs with clearer ownership and visible customer data.
  • Built practical systems that smaller teams could understand and continue operating.
  • Used a small number of representative artifacts to explain the work without turning the career story into a gallery.

What carried forward

The system is bigger than the software.

Message and data

A useful system connects what the business says with what it can observe.

Process and people

Ownership, review, and adoption are design constraints, not rollout details.

Measurement and visibility

Teams need to see why work moved, stalled, or changed.

Complexity and clarity

Scientific and technical depth only creates value when people can act on it.

Current focus

AI workflow and GTM systems that expose their evidence, limits, and decision rights.

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