Biophysical Corporation spun-out of Myriad RBM in 2005. As creative director, I worked with my Biophysical team and top agencies to help drive content and produce high quality videos, brochures, websites and health reports focused directly on the consumer. Being able to test over 250 different biomarkers that may be indications of disease with such a small sample of blood, it was obvious there was a market for biomarker testing in personalized healthcare. Biophysical250 was soon born as a consumer based product. We tested 250 different biomarkers and delivered the results in the form of a beautiful, easily digested report as seen below. We were featured many times on the Oprah Winfrey Show, Dr. Oz, The Doctors, Discovery Channel and The Biggest Loser.
DESIGN & PRODUCTION: RBMM/THE RICHARDS GROUP
DIRECTION: BIOPHYSICAL
DESIGN & PRODUCTION: ARTS + LABOR
DIRECTION: BIOPHYSICAL
DESIGN & PRODUCTION: CAVU MEDIA |BIOPHYSICAL
DIRECTION: BIOPHYSICAL
PRODUCTION: HARPO PRODUCTIONS | OPRAH | DR. OZ
PUBLIC RELATIONS: BIOPHYSICAL
DESIGN & PRODUCTION: ARTS + LABOR
DIRECTION: BIOPHYSICAL
